Software written by others (not by me), that I recommend highly. Any software listed here meets my 'easy to use' criteria, and most likely would be software I would write myself, except someone else beat me to it...

• The Logo Creator
  If you are like me and don't want to spend big bucks and months learning to use complicated graphics software to make logos, web page headers, etc. -- then you have to take a look at The Logo Creator. I love it. If you want to see examples I've done using TLC, check out the logos: TonZaStuff, or Tons Of Coolshit, or the e-Z Coupon Creator header.


• Sonic Memo
  Sonic memo is the software I used to add the audio clip to my about us page. It is great, easy, and a one time buy versus a monthly charge.



• Competition Equalizer
  For anyone who uses Google AdWords, this is the absolute best software tool. Research the best keywords and the competing websites at the same time. Amazing...