Top Ten Tips to Evaluate a MLM Opportunity
K. Laskowski August, 2001 © e-work-zone.com
The following list of tips has been compiled from several sources and condensed into the Top Ten criteria to evaluate a MLM opportunity. This list is not in priority order - the items are all important.
1. No Start Up Cost
90% of all people lose money in MLM. Find a company that doesn't charge you money to prove that you are 'serious' and you will be money ahead.
2. No Quotas
The last thing you want is to have to buy something you don't want or need, just for the sake of meeting a quota. Just say 'no'!
3. No Experience Necessary
Any worthwhile program will not require you to be an expert in that field. Learn as you go.
4. Look for Residuals
Find a company that pays you a residual income, month after month. This money will allow you to grow your business over the long term.
5. The Product
Don't settle for high priced items that are difficult to sell. Make your life easy and find a product that sells itself - based on price and quality. Good products and/or services are consumables, or products and/or services that have a unique and compelling story line that sets them apart.
6. The Company
Company is debt-free, or is well capitalized with a low debt/asset ratio. Debt is as bad for companies as it is for individuals. The greater the debt, the greater the risk of failure.
7. The Management
Company management team has a proven, successful track record, which is verifiable. Managing a network marketing company is a highly specialized skill. Find a management team that can show you a resume of success IN NETWORK MARKETING. Management team is accountable to outside sources (Board of Directors, Advisory Boards, Stockholders, etc.).
8. Help!?
Find a program that will not force you to pay money for "Training Kits" or Training Seminars. Hotel meetings and training’s should be optional. Helping you learn the business should be a priority to your upline/MLM organization.
9. Priorities
Company must demonstrate that their priority is to the customer first, the part-time distributor second, the MLM professional third, and the corporate management team fourth.
10. Integrity
Do some research on the people "at the top" of the MLM you are interested in. Ask for references and see if the people running the show are honest in their dealings. The Company should have a written, clearly defined code of ethics that it will enforce, even if it means terminating successful distributors who violate it.
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